From a production standpoint, transmedia storytelling involves creating content[1] that engages an audience using various techniques to permeate their daily lives.
[6] Some works include, but are not limited to: The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject.
Jenkins states the term "transmedia" means "across media" and may be applied to superficially similar, but different phenomena.
[21] Transmedia storytelling mimics daily life, making it a strong constructivist pedagogical tool for educational uses.
[22] The level of engagement offered by transmedia storytelling is essential to the Me or Millennial Generation as no single media satisfy curiosity.
[23] Schools have been slow to adopt the emergence of this new culture which shifts the spotlight of literacy from being one of individual expression to one of community.
[22] Using transmedia storytelling as a pedagogical tool, wherein students interact with platforms, such as Twitter, Facebook, Instagram, or Tumblr permits students' viewpoints, experiences, and resources to establish a shared collective intelligence that is enticing, engaging, and immersive, catching the millennial learners' attention, ensuring learners a stake in the experience.
With the advancements in technology, social media has become the go-to medium to reach a large group of people in a fast amount of time.
In the ideal form of TS, “each medium does what it does best — so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play.