The facility is also the primary "home base" for the internationally renowned South by Southwest technology, music and film conference/festival, held annually in March.
The convention center is slated to be torn down in 2025 so that a replacement that'll be double the size of the current facility can be built.
In the early 1980s civic leaders became concerned that Austin was being passed over as a site for major conventions because the city's main event facility, Palmer Auditorium, was too small.
[9] The enlarged Convention Center's five exhibit halls have a combined 247,052 square feet (22,951.9 m2) of column-free space.
[10] On February 22, 2007, former NBA player and Naismith Memorial Basketball Hall of Fame member Dennis Johnson suffered a heart attack outside the convention center after a practice by the Austin Toros basketball team.