Australian Interactive Media Industry Association

After AMIA was wound up in 2015, the Association for Data-driven Marketing and Advertising (ADMA) took over the functions of the organisation, which in 2017 was rebranded as Digital + Technology Collective.

The Australian Interactive Media Industry Association was founded in 1992 as a not-for-profit membership organisation, by Richard Heale, CEO of Perth-based company Interactive Logic and a group of other invited CEOs from companies in Sydney, Melbourne and Brisbane.

AIMIA's primary focus was on advocating for federal government support for the fledgling "new media" industry, although it did also conduct an awards ceremony in Perth in 1992.

After further lobbying, funds were allocated to AIMIA and the new media industry as part of the "Creative Nation" initiative by the Keating government, launched in the same year in every Australian capital city.

[1] The Association for Data-driven Marketing and Advertising (ADMA) took over AIMIA, which in July 2017 was rebranded as Digital + Technology Collective, initially headquartered in Melbourne.

The State Theatre in Sydney was the home of the 13th Annual awards ceremony, held on Friday 2 March 2007. [ 6 ]
The Adelaide Convention Centre, was home to the 2006 awards ceremony.