Established in 2018, Avatr Technology is a premium EV brand created through a joint venture led by Changan Automobile in collaboration with various Chinese domestic entities.

In 2018, Changan aimed to establish a company dedicated to developing modern, technologically advanced electric vehicles in partnership with Nio Inc. To achieve this, a joint venture named Changan-Nio was formed with an equal 50:50 share ratio.

[2] In November 2021, Avatr conducted its first round of capital increase and share expansion, resulting in a dilution of Changan Automobile's ownership from 95.38% to 39.02%.

[3][4] In August 2022, Avatr initiated its Series A funding round, attracting three additional investors supported by Chinese private enterprises and local governments.

[10][11] The first Avatr vehicle was the large, fully electric SUV E11, which stands out from competing designs with a long range on one charge of approximately 700 km (430 mi).

[14] Sales of the luxury electric car began in November 2022, a year after the official launch of the new company, positioning it as a premium product with a price tag of $51,800.

The company asserts that products developed on this platform feature high integration, scalability, performance, endurance, security, computing power, intelligence, and adaptability.