At the end of Captain Marvel, it is revealed that Nick Fury (Samuel L. Jackson) named the initiative after Carol Danvers' Air Force callsign, Avenger.

The 2013 video game Lego Marvel Super Heroes features the Avengers as one of the main protagonists alongside the X-Men, the Fantastic Four, Spider-Man, Silver Surfer, Nick Fury, Phil Coulson and S.H.I.E.L.D.

The Avengers lineup in the game was closely based on the Marvel Cinematic Universe version of the team with its members being Captain America, Iron Man, Hulk, Thor, Black Widow, and Hawkeye, other Avengers members included Ant-Man, the Black Panther, the Falcon, Ms. Marvel, Moon Knight, the She-Hulk, War Machine, the Winter Soldier, and the Wasp.

The story, loosely based on Secret Invasion rather than the movie, was penned by veteran comic writer Brian Michael Bendis.

[36][37] In late January 2017, Marvel announced a joint partnership with Square Enix for a multi-game project, starting with a game based on the Avengers, with more information to be revealed in 2018.

The Avengers, while not making an appearance are referenced in Marvel's Spider-Man, particularly Captain America and Iron Man in Otto Octavius' bio.