[1][3] Avenir Telecom was founded in 1989 in Marseille, France,[1] by Jean-Daniel Beurnier.

At first, it was centered on selling analog mobile phones regionally, before it gained ground in the French national market.

At the same time, Avenir Telecom was developing its international business, gaining ground in Europe and Asia.

[4] Avenir Telecom has sold mobile phones and accessories under the Energizer brand name since the 2010s, having licensed the name in 2010.

It also distributes through hypermarkets, supermarkets, specialist chains, and independent retailers, as well as operates a network of independent multi-operator retailers in France, with 100 points of sale franchised under the Mobile Hut brand.