Averbode (publisher)

To reduce the costs, on 14 February 1881 a small printing press was bought in Paris, and started producing flyers and other material.

[5] After the war, the Brotherhood had lost much of its momentum, and the Abbey started the "Eucharistische Kruistocht" ("Eucharistic Crusade") in 1920, as a means to get the Christian faith to the youth of Belgium.

The printing continued some old publications, especially Averbode's Weekblad, but the new magazines Zonneland (Sun Country) and its French language counterpart Petits Belges (Small Belgians) soon became very popular as well.

The cultural magazine Hooger Leven (Higher Life) started in 1927, and Vlaamsche Filmkens (Flemish Movies), a weekly story of 32 pages for the youth, debuted in 1930.

From 1937 on, the printing started to make a profit, and continued to do so until 1943, when due to World War II, most activities had to be stopped.

The shortage of paper and other materials had already led to the end of the publications of Vlaamsche Filmkens, Zonneland, Petits Belges and other popular magazines in 1943.

[8] Altiora sold the profitable but due to its too German friendly contents during the War tainted magazine Ons Land in 1946, although it was further printed in Averbode until 1959.

[10] The 1973 oil crisis was felt heavily in Belgium, and Altiora (the printing) and Goede Pers (the publisher) plunged deep into the red.

Altiora expanded, and started to attract clients from outside Belgium as well, raising the turnover to over 1 billion Belgian Francs (25 million Euro).

These series was quite successful, and was reprinted and expanded to over 40 books, some written especially for Averbode, after World War II.

Averbode published also a few classic Flemish youth books, with De Waanzinnige Kluizenaar (The Mad Hermit) by Karitas (pseudonym of Hans Happel) in 1931, reprinted 9 times until 1979, and Spoken op de Ruwe heide (Ghosts on the Rough Heath) by John Flanders in 1934, reprinted 7 times until 1993.

The most successful translated book was Het Licht der Bergen (The Light of the Mountains) by F. X. Weiser, 9 times reprinted between 1934 and 1962.

Between 1945 and 1970, most youth books produced by Averbode were either reprints of prewar successes, collections of short stories from the magazines, or new editions of fairy tales.

The most popular of the Flemish authors is the young Bart Moeyaert, whose debut Duet met valse noten is reprinted 11 times in 15 years.

The success continues until well into the 1990s, but by 2000, Averbode refocuses on the magazines and educational publications, and the number of books greatly diminishes.

Other series by authors like Jijé, Renaat Demoen, François Craenhals or Berck were more short-lived or limited to a single story.