Avi Rosenfeld (born December 26, 1974) is an Israeli military officer.

He was then appointed commander of a platoon of fighters, leading it in operational activity in combat and during the Second Lebanon War.

[citation needed] In 2010, he was promoted to Lieutenant Colonel and appointed Infantry Branch Head at the IDF Ground Forces training center, serving until 2011.

In August 2015, he was promoted to Colonel and appointed commander of the Sharon Regional Brigade, serving until June 22, 2017.

On August 20, 2020, he was promoted to Major General and on September 10 he assumed office as commander of the 340th "Idan" Armoured Division.

[7][6] Rosenfeld announced he was quitting in June after saying he “failed” to protect the Israeli border communities from the attack.