It contained a large collection of easy-to-use editing tools such as custom photo filters, frames, graphics, and overlays.

The Aviary platform also had a free SDK that provided developers with a customizable photo editor that could be embedded into apps on iOS, Android, Windows, OS X, and the web.

The company was founded by Avi Muchnick, Israel Derdik and Michael Galpert in 2007 with the goal of providing professional-quality photo-editing tools to the general public.

In 2009 and 2012, Aviary received millions of dollars in funding from investors such as Spark Capital and Jeff Bezos.

In December 2018, Adobe announced that they would remove Aviary from download stores and end support for the product.