While the conference quickly became popular and prestigious among the business and technology communities, the number of attendees was limited to approximately 500 people.
Initially, the two main features of the site were Kara Swisher's BoomTown blog, and Walt Mossberg's technology product review columns from the Wall Street Journal.
Although most of the staff were based in San Francisco, many contributors, including Mossberg, worked primarily in other parts of the United States.
[4] In September 2022, Swisher stated that most of All Things Digital's content (including video interviews with Mark Zuckerberg and Peter Thiel early in their careers) had become unavailable, despite an agreement with the WSJ and News Corp to preserve it after her and Mossberg's departure.
[5] AllThingsD.com featured nine different writers at the time of closure, where each had their own section of the site, as well as a separate category for other featured writers, both within and outside of the publication: AllThingsD.com also hosted content concerning its D Conferences; besides the annual main event in late Spring, in December 2010 they hosted D: Dive Into Mobile,[6] the first brand extension of the conference in which representatives from leading mobile device and software producers were interviewed by members of AllThingsD.