Avoca Handweavers tweed was produced and exported, including for use by Italian designer Elsa Schiaparelli.

[3] The material was also used for a waistcoat for King George VI and baby blankets for the children of Queen Elizabeth II.

[citation needed] In 1974, Donald Pratt, a solicitor and former cricketer engaged to handle the sale of the mill which now faced closure, decided to buy it himself.

[5] As of 2020, Avoca has several retail outlets around Ireland, including at Powerscourt Estate, Malahide Castle and in Belfast.

[citation needed] The company has a number of women's clothing ranges which it sells through its own stores designed by Amanda Pratt, as well as wholesaling in Ireland and internationally.