Feel the Love (Kids See Ghosts song)
The song includes a feature from GOOD Music president Pusha T. It was produced by West and co-produced by Mike Dean and Benny Blanco, with additional production by Plain Pat, Evan Mast, Justin Vernon, Francis and the Lights, Cashmere Cat and Noah Goldstein.
[1] West released his eighth studio album, Ye, on June 1, 2018, with vocals by Kid Cudi included on the tracks "No Mistakes" and "Ghost Town".
[11] The song was produced by West, with co-production from Mike Dean and Benny Blanco, and additional production was handled by Plain Pat, Evan Mast, Justin Vernon, Francis and the Lights, Cashmere Cat, and Noah Goldstein.
[20] The noises made by him follow the long tradition of using sound instead of words in popular music, which the likes of Lady Gaga, Led Zeppelin, Ray Charles and Louis Armstrong have taken part in.
[16][32] American comedian Pete Davidson posted a blurry photograph of him and his then-girlfriend Ariana Grande eating cotton candy together at the album's listening party in Santa Clarita, California on June 8, 2018, captioning the photo "feel the love" in reference to the song.
Writing for The Guardian, Dean Van Nguyen noted the track for "unleashing sinister keys," while pointing out the "typically barbed verse from Pusha and a manic impression of a gun from Kanye that rivals Big Shaq's ridiculous rasps.
"[10] In his Expert Witness Vice column, Robert Christgau praised how Kids See Ghosts "fool around like male bonders should" with the track's "vocal rat-a-tats.
"[40] At The 405, Michael Cyrs commented that West "enters with a vocal solo, treating the microphone like a snare drum in a furious future scat.
"[19] Cyrs elaborated, admitting that West's scatting "makes the following choruses from Cudi sound angelic in the wake of Ye's manic vocalizations" and he compared the song to the artifact Pandora's box.
[19] Entertainment Weekly's Chuck Arnold wrote that the song includes Kid Cudi singing "in a cathartic wail" and viewed him as "finding both joy and purpose in that survivor cry," while also opining that it features "frenzied vocal gibberish reminiscent of German musician George Kranz's '80s dance hit 'Din Daa Daa'," which he thought was very similar to the performance of an exorcism.
[17] Christopher R. Weingarten was less enthusiastic in Rolling Stone, commenting that "the phrase 'feel the love'" is sung by Kid Cudi "in the distended yowl of Young Thug or D.R.A.M.
"[41] Weingarten continued, labeling "the rhythmic sophistication behind [West's] Ba-ba-ba-ba-ba-ba-bas in 'Feel the Love'" as "pretty brave and fairly smart," though concluded by comparing the result to music artists making new wave records in the 1980s and wrote that it is "cool, catchy, contemporary, but not exactly why we're here.
[51][52] Alongside the song, the advert features film footage of a woman performing a parachute jump out of a helicopter that is mixed with clips of characters diving from the sky in video games.
[52] A mashup of the song with French record producer DJ Snake's Carte Blanche track "Frequency 75" was used as the soundtrack of the trailer for upcoming American action film F9 (2021).
[53] On January 31, 2020, the trailer was shared, showing John Cena portray the roles of a new villain and the brother of Dominic Toretto, while it also sees the return of Fast & Furious franchise director Justin Lin and demonstrates that Sung Kang's Han character is still alive.
