Axwave was founded by Damián Scavo, a former algorithmic trader and Loris D'Acunto, a nuclear physicist.

Axwave focused on developing a cutting edge fingerprinting-based ACR technology for panel-based research using a mobile people meter.

[citation needed] Axwave's technology is currently used by companies in the media research industry through paid panelists to track key behaviors and viewing habits.

[4] Axwave ACR technology in the client device encrypts, compresses and sends small bytes of data to servers, which then matches against a worldwide media catalog.

The algorithms used are unique in the field in that they can measure radio, podcasts, TV shows and OTT viewership, and are currently handling billions of queries per month.