It was founded in 2008 by early employees of BitTorrent, including Samba TV's current chief executive officer, Ashwin Navin.

[6] In January 2012, Samba TV launched one-click sharing on social networks like Facebook and Twitter from the television.

[14] In 2017, Samba TV partnered with video ad serving platform SpotX[15] and media/advertising research company Kantar.

[16] In 2019, Samba TV partnered with Twitter to help measure the social network's effectiveness in driving tune-in.

[23] That same year, Samba TV also partnered with point-of-sale data provider Catalina and paper product manufacturer Georgia-Pacific to measure cross-channel media spend.

These brands are listed on their website as Philips, Sony, Toshiba, beko, Magnavox, TCL, Grundig, Sanyo, AOC, Seiki, Element, Sharp, Westinghouse, Vestel, Panasonic, Hitachi, Finlux, Telefunken, Digihome, JVC, Luxor, Techwood, and Regal.

Designed to be embedded within the TV, Picture Perfect will recognize and optimize the quality of the content playing on the screen in real time, with or without an internet connection.

[36] In May 2012, Flingo added additional investors, closing at $8 million, including entrepreneur Mark Cuban and Gary Lauder.

The funding helped Flingo expand its presence with smart TV and device manufacturers, building on its existing partnerships.