B2B e-commerce

For example, an automobile manufacturer makes several B2B transactions such as buying tires, glass for windscreens, and rubber hoses for its vehicles.

Generally, B2B and B2C web stores both have search, navigation, detailed product information and personal account history pages.

Most B2B businesses have complex ordering processes, large collections of attributes and elaborate back-end systems.

Thirdly, since organizations can be very large, they need a lot of products or components to keep their business going.

The characteristics mentioned above can be summarized as follows: B2B transactions can be processed online in various ways, of which Electronic Data Interchange (EDI) and B2B e-commerce is most often used.

EDI is well suited for placing large, recurring orders to supply raw materials to manufacturers.

[5] For instance, following the example above, an automobile manufacturer regularly needs to order a specific brand and size of tires for a certain car model.

So, the seller need not worry about providing product information – like a description, images, or pricing –for reordering purposes.

The US market was projected to grow from $780 billion in 2015 to $1.1 trillion by 2020, [7] but recent data suggests that it is even larger.

[8] The European Union Enterprise policy aims to "enhance trust and confidence" in B2B electronic markets.