[4] B2B typically requires more venture capital and a longer sales cycle, but results in higher order value and more recurring purchases.
Many people like this method of e-commerce as it allows them to shop around for the best prices, read customer reviews, and often find different products that they would not otherwise be exposed to in the physical retail world.
B2C innovators have leveraged technology like mobile apps, native advertising and re-marketing to market directly to their customers and make their lives easier in the process.
Examples of C2B include: a graphic designer customizing a company logo, or a photographer taking photos for an e-commerce website.
Reductions in the cost of technologies such as video cameras, high-quality printers, and Web development services give consumers access to tools for promotion and communication that were once limited to large companies.
The advantage of this website is that the owner does not have to sell mortgages, meet with customers, or pay for everyday business operation expenses in order to make money.
[11][3] These businesses benefit from self-propelled growth by motivated buyers and sellers, but face a key challenge in quality control and technology maintenance.
Also, margins can be higher than traditional pricing methods for sellers as there are minimal costs due to the absence of retailers or wholesalers.
[3] Generally, transactions in this model occur via online platforms (such as PayPal), but often are conducted using social-media networks (e.g., Facebook marketplace) and websites (Craigslist).
Layers of regulation can harm the overall efficiency of the contracting process, and thus, governments tend to take more time than private companies to approve and begin work on a given project.
[12] While businesses may find that government contracts involve additional paperwork, time, and vetting, there are advantages to providing goods and services to the public sector.
The C2A e-commerce model helps the consumer post their queries and request information regarding the public sector directly from their local governments/authorities.