The channel's original schedule style was initially a 'bright and breezy' approach to education, aimed at both adults and children, with viewers encouraged to get involved and contribute to the programming.

Original programmes included a GCSE survival guide based upon the popular BBC series "Bitesize", entitled "Bitesize Etc" and the technology series The Kit, a technology and computing programme aimed at getting viewers online and embracing digital.

In addition to this, the format was changed to a serious, documentary channel with scheduling arranged into 'zones' depending on topics.

[3][4] However, the real reason for the shift in programming was because the incumbent government delayed approving new BBC digital plans.

The launch identity consisted of cartoon characters climbing 'ladders of learning' between clouds against an orange background.

In addition to this, a DOG was used on the channel, located in the top left of the screen, which displayed the web address for the channel, linking in with the interactive learning element, however this was replaced with the BBC Knowledge logo before too long.