It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button.

[4] BBC Text originally launched on digital terrestrial services on 23 September 1999, and was later introduced on satellite and cable platforms.

BBC Text also enabled channel association, the ability for the user to retain their selected television channel visible in one section of the screen whilst viewing the text service, in contrast to Ceefax, which could only be viewed as a full-screen display, or as a semitransparent overlay (i.e. opaque blocks of colour on top of the television channel, with the black background now transparent; not 'translucent blocks of colour with a translucent black background') above the television picture.

BBC Text pioneered an early form of "on-demand" interactive television, called Enhanced TV.

During the 1999 Wimbledon Championships, the BBC presented a service that allowed viewers to select a video stream of different matches, and access additional information such as player profiles, scores and interactive quizzes.

More changes took place in 2005, which included a new BBCi logo and another new "bridge" style home page - which, unlike the previous home page, doesn't show any references of the current channel and programme, as it instead features MHEG text overlays giving highlights of the service.

Additionally, new "Fastext" style buttons were introduced, and the colour scheme of the index page has changed from blue to black.

On 15 February 2023, as part of the BBC's plan to upgrade all of its channels to high-definition as standard, the high-definition video feed of BBC Red Button was made the default on all television platforms, replacing the long-standing "standard definition" feed which was used outside of significant sporting events.

This announcement comes following a petition, organised by the National Federation of the Blind of the UK (NFBUK),[14] which was submitted to the BBC and Downing Street.

NFBUK states they cannot understand how the BBC can meet their obligations set in the Royal Charter following the cut of the Red Button Teletext service.

On Freeview interactivity does not permit users to submit data (such as answering questions in a quiz or requesting video on demand), as the platform does not provide a return path.

BBC Red Button 1 HD (originally launched as SD only) is a channel available on Freeview, Freesat, Sky, and Virgin Media.

It also features an extended version of Final Score, offering more in-depth analysis of the matches they cover.

Virgin Media followed suit by adding BBC Red Button 1 HD to their service and removing the SD version.

In September 2005, BBCi launched an update to the interactivity available from the BBC's Radio channels on Freeview.

The News Multiscreen was removed from the digital service in October 2009, to make room for future Freeview HD broadcasts.