Thai Color TV Channel 3 began construction in early 1969 on Phet Kasem Road, Nong Khaem District, Bangkok, on a 6-rai (approx.

From 2005 to 2012, Channel 3 moved to its current headquarters, owned by BEC World, at Maleenont Tower, located at 3199 Rama IV Road, Khlong Toei, Bangkok.

By 2012, it introduced MAM (Media Asset Management) for production control and quality enhancement, preparing for HDTV(High-definition television) broadcasts and improving signal compression standards to AVC-Intra for international-standard programming and news.

[4] Over 50 years, Channel 3 has continuously improved its technology and broadcast quality, upgrading equipment to modern standards and consistently delivering a diverse and informative lineup to satisfy its audience.

[8] 3Plus offers viewers a wide variety of streaming options, including movies, TV shows, live sports, and re-runs, along with original and exclusive content.

[7] In response to shifting viewer habits, the company launched the 3Plus digital/OTT platform, allowing audiences to access Channel 3 content anywhere, anytime with an internet connection.

Located in Bangkok's Nong Khaem district, BEC Studios aims to position Thailand as a leading content exporter in Southeast Asia, boosting the nation's soft power, similar to South Korea's success.

The label separated from Chandelier Music [th] with the objective of increasing access to the target audience of the new generation, including both Thai and international fans, aligning with BEC Group's goal of becoming a Total Entertainment Company.

A full launch event for the record label was held in 2024, where BEC Music introduced additional artists such as Amanda Chalisa Obdam, Ryu Vachirawit, Smith Paswitch, and the five-member girl group consisting of Candy, Ami, Lisa, Neeya, and Jayna.

[13] Since 2018, adjustments have been made to BEC Group's global content licensing business to reflect evolving consumer behavior and to enter additional markets.

[14][15] BEC also formed a relationship with JKN Global Media Public Company Limited to distribute its content to nations such as Southeast Asia, the Middle East, and Latin America.