The flagship show is located in the UK, with satellite events in Asia & Brasil.

As the use of technology in education increased, so did the show, and had outgrown the Barbican by 1993, when the move to Olympia was made.

[citation needed] The show has also expanded from being a purely technology show, and whilst it has played host to companies ranging from multinationals Microsoft, Google and Apple Inc. to small single-product firms, it has also created themed zones for exhibitors, such as those specialising in SEN provision.

[5][6] Criticised in the past for perhaps marginalising teachers due to the increasing business nature of the show,[7] the former organisers (i2i Events Group) introduced a number of teacher friendly events such as TeachMeet and edtech start-up initiative Bett Futures, to turn this around.

Thousands of visitors gather to meet with hundreds of EdTech providers, join CPD content sessions and network with their peers.