The Big STAR Entertainment Awards was an annual award show presented by Reliance Broadcast Network Limited in association with STAR India to honour personalities from the field of entertainment across movies, music, television, sports, theatre and dance.
The awards were conceptualised by Reliance Broadcast Network Limited's marketing arm, Big Live.
[1] The first ever Big Star Entertainment Awards was held on 21 December 2010 at Bhavan's Grounds in Mumbai.
[3] Reliance Broadcast Network CEO Tarun Katial said, "We are very proud to announce the Big Star Entertainment Awards, an award with a high degree of consumer centricity and representing all Entertainment genres Indian’s love."
He said "Delivered through engaging ideas and multiple touch points, this is a truly integrated property that is bound to create unprecedented impact, in its first year itself.