The United States was the most popular market for the 2 Series, accounting for one-third of all sales, followed by Germany and Great Britain.

[3] The coupé model premiered at the 2014 North American International Auto Show, with sales beginning in March 2014.

[11] Standard equipment includes automatic climate control, iDrive with a 6.5-inch display, and 60:40 split folding rear seats.

Optional equipment includes automatic parking, traffic sign recognition, a Harman Kardon HiFi system, and Apple CarPlay.

[18][19] The Competition replaced the standard car in 2018[20][21] with the CS being revealed in November 2019 and sales beginning in March 2020, with 2,200 units planned.

Other changes included special wheels, carbon mirror caps, a trunk lip spoiler, and a full M Performance aerodynamics package.