BN (biscuit)

[1] Biscuiterie Nantaise company was acquired by General Mills in 1973, which later sold its European assets to PepsiCo in 1992.

PepsiCo later sold BN to United Biscuits in exchange for several United Biscuits snack assets (including The Smith's Snackfood Company but excluding KP Snacks).

A relaunch in September 1999 in the United Kingdom involved an advertising campaign with the name "BN BN" sung along to the tune of an arranged version "Mah Nà Mah Nà".

[4] A new advert for the biscuit, part of McVitie's then-current "Sweeet" campaign, once again featured an arranged version of "Mah Nà Mah Nà" in reference to the previous campaign, albeit with the correct lyrics rather than "BN BN".

[5] In January 2022 BN were made available throughout the UK, re-launched under the McVitie's brand again with the slogan 'Taste the Smile'.