"[7] Baby Phat by Kimora Lee Simmons's first solo show took place during New York Fashion Week in 2000.

[9] Baby Phat circumvented the fashion industry's traditional paths to commercial viability by enlisting the help of well-known hip-hop artists to market directly to its consumer base.

Under her direction, Baby Phat by Kimora Lee Simmons expanded into a comprehensive lifestyle brand that encompassed denim, accessories, jewelry, footwear, swimwear, lingerie and fragrance.

[18] Baby Phat by Kimora Lee Simmons opened its first brick and mortar retail location in New York City's SoHo neighborhood in 2004.

Later that year, Baby Phat by Kimora Lee Simmons created a 200-piece lingerie collection that was carried at upmarket department stores.

[21] In 2007, Baby Phat by Kimora Lee Simmons established a presence in the Middle East by opening a flagship store in Dubai, a first for any women's urban wear brand.

At the same time, Kellwood sold Phat Fashions to Sun Capital Partners, and Simmons declined to renew her position with the company's new owners.

Upon her exit from Phat Fashions, however, Simmons retained ownership of all licensing rights to her fragrance and cosmetics collection.

[23] The collection featured eighteen clothing items branded with Baby Phat's signature cat logo and is reported to have sold out in 24 hours.

[30] Supermodels to have walked the Baby Phat runway include: Alek Wek, Eva Herzigová, Carmen Kass, and Devon Aoki.

[33] Baby Phat by Kimora Lee Simmons offered an experience to female minorities who previously did not have access to the world of fashion.

Though streetwear had already emerged from a combination of global subcultures prior to Baby Phat by Kimora Lee Simmons, Baby Phat by Kimora Lee Simmons was the first streetwear brand to identify a female customer and cater to her with feminine styles of clothing that spoke directly to their culture.

These styles included miniaturized baby-doll T-shirts, cropped and faux-fur lined puffer jackets and pastel velour tracksuits all emblazoned with the signature rhinestoned cat logo.