Baby carrot

[2] Taking fully grown carrots and cutting them to a smaller size for sale was an innovation made by California carrot farmer Mike Yurosek in 1986 to reduce food waste.

[3] In 2006, nearly three-quarters of the fresh baby-cut carrots produced in the United States came from Bakersfield, California.

[4] To make baby-cut carrots, large carrots are put into a machine and cut into two-inch (51 mm) sections, then abraded (scraped) down to size, their ends rounded by the same process.

[1][5] In September 2010, a marketing initiative was launched in the United States by a group of nearly 50 carrot producers led by Bolthouse Farms (calling themselves "A Bunch of Carrot Farmers") that sought to promote baby-cut carrots as an alternative to junk food — "Eat'em Like Junk Food".

The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual, and extreme sports-themed TV commercials; carrot vending machines in schools; and an iPhone game and website.