In the world of lucha libre wrestling, most técnicos are generally known for using moves requiring technical skill, particularly aerial maneuvers and wearing outfits using bright colors with positive associations (such as solid white).
This is contrasted with most villainous rudos who are generally known for being brawlers, using physical moves that emphasize brute strength or size while often having outfits akin to demons or other nasty characters.
Traditional faces are classic "good guy" characters who rarely break the rules, follow instructions of those in authority such as the referee, are polite and well-mannered towards the fans and often overcome the rule-breaking actions of their heel opponents to cleanly win matches.
A good example would be Stone Cold Steve Austin, who despite playing a heel early on in his career would start to be seen more of an antihero because of his popularity with the fans.
While clearly not championing rule following, nor submission to authority, Austin was still regarded as the face in many of his duels such as his rivalry with World Wrestling Federation (WWF, later WWE) owner Mr. McMahon.
During this time, wrestlers like Stone Cold Steve Austin and Sting used tactics traditionally associated with heels, but remained popular with the fans.
[6] In contrast to the emerging new breed of faces, Kurt Angle was introduced to the then-WWF with an American hero gimmick based on his gold medal win at the 1996 Summer Olympics.
[citation needed] Although such a personality appears appropriate for a face wrestler, Angle's character was arrogant and constantly reminded people of his Olympic glory, behaving as if he thought he was better than the fans.
Some reasons for this include repetitive in-ring antics, a limited moveset, a lengthy title reign, lack of selling their opponents' moves, or an uninteresting character.
Other examples include John Cena throwing his shirts and caps in the crowd before entering a match and Big Show giving his hat to a fan when he was a face.