Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Potato Head, Bop It!, Play-Doh, Twister, and My Little Pony, and with the Entertainment One (now Lionsgate Canada) acquisition on December 30, 2019, franchises like Peppa Pig and PJ Masks.

[13] In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil.

[17] In 1963 the company introduced Flubber, but reports of sore throats and rashes from the product and knock-offs prompted an investigation by the Food and Drug Administration and a voluntary recall by Hassenfeld Brothers.

On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.

The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I.

Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking the chairman position.

[13] Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price.

[13] In 1988, Hasbro purchased part of Coleco Industries' indoor and outdoor children's furniture and ride-on toy product lines for $21 million including two just closed manufacturing plants in Amsterdam, New York.

[28] Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.

[29] In 2004, the company entered into a deal with Paramount Home Entertainment to release its programs based on its games and toys on VHS and DVD.

[36] Hasbro collaborated with Discovery on The Hub, a cable television network targeting younger children and families, which launched on October 10, 2010.

The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DreamWorks publicly comment on mergers and acquisitions.

On July 14, 2015, the company announced the intent to sell its last two factories, in Ireland and East Longmeadow, Massachusetts (including its 360 Manufacturing Services), to Cartamundi.

[61] On February 16, 2018, Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers with a future collaboration and option to purchase the franchise.

[62] On May 1, 2018, Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for $522 million in cash and stock with the licensing fee recently paid with credit.

The sale, which also collaborated with My Pet Monster, Popples, Julius Jr., Treehouse Detectives and additional properties, was expected to close in the second quarter until it was finished with Saban's collab.

[63] On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.

[65] Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019.

[72] On February 28, 2020, Hasbro announced that Campbell Arnott's former CMO David McNeil had joined the company as the managing director for Pacific operations.

[74][75] On February 25, 2021, during the 2021 Investor Event, Hasbro announced a company reorganization with three divisions: Consumer Products, Entertainment, and Wizards & Digital.

[78] In April 2021, Hasbro agreed to sell eOne Music unit to Blackstone for $385 million, offloading part of the Entertainment One operations that it acquired in 2019.

On December 12, 2023, TechCrunch reported that paperwork Hasbro filed with the SEC contained information announcing layoffs of 1,100 employees (20% of their entire workforce across all divisions) effective immediately.

Some of its better-known toy lines (past and present) are: Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Waddingtons, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s)[citation needed].

[125] In January 2024, Hasbro launched a new line of Star Wars figures to join The Black Series and The Vintage Collection for the 25th anniversary of The Phantom Menace.

[131] In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's Guangxi Province had hired 1000 junior high school students.

The same group discovered other widespread labor violations, including unsafe working conditions, mandatory overtime, verbal abuse and sexual harassment of employees.

Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts."

For example, in December 2012, 13-year-old McKenna Pope started a campaign on Change.org, calling on the company to create a "boy-friendly" version of the popular Easy-Bake Oven and to feature boys on their packaging and materials.

A Hasbro senior officer for global communications quickly back-pedalled and protested that it was "not intentional" and the company removed the device from the marketplace.

"[140] In late December 2022, continuing into 2023, Hasbro and subsidiary company Wizards of the Coast fell under a fire of backlash from Dungeons & Dragons fans due to leaked information indicating the companies planned to revoke a longstanding open license and to replace it with one that imposed severe new regulations on content created under the previous license agreement.