Following his commercial success, the label signed other acts, including Faith Evans, Mase, 112, Total, The Lox, Shyne and Carl Thomas.

During the 2000s, the label signed artists including French Montana, Machine Gun Kelly, Janelle Monáe, and Cassie.

[5][6][7] After his climb from a non-paid internship to becoming an A&R executive at Uptown, Sean "Puffy" Combs was fired in 1993 by Andre Harrell and founded his own label, Bad Boy Records, shortly after.

The rapid success of the Notorious B.I.G., and Bad Boy as a company, raised some tensions, especially with the Beverly Hills, California-based Death Row Records.

For 3 years leading up to 1995, West Coast hip hop, dominated by labels such as Death Row, had been preeminent in mainstream Rap.

It featured appearances from Mase, The LOX, Carl Thomas, and introduced Bad Boy signee Black Rob.

During this time, the label began to promote its latest signing the L.O.X., who had been prominently featured on various Bad Boy releases that year.

In January 1998, Bad Boy released the group's debut album, Money, Power & Respect to commercial success.

That year, Combs decided to expand Bad Boy's roster to genres other than hip-hop and R&B, and subsequently signed Fuzzbubble to the label as its 1st rock act.

[9] The group appeared on the rock remix of Puff Daddy's "It's All About the Benjamins", but parted ways with the label before releasing a full-length album.

Bad Boy found some success with Shyne, a young rapper from Brooklyn, who garnered generally mixed reviews for his deep voice and slow flow—which many considered to be too reminiscent to, and perhaps a rip-off of the Notorious B.I.G., meanwhile, Combs' later albums failed to generate the same kind of acclaim that his debut had.

In spite of continually releasing new material, and various attempts at building artists to the status of Bad Boy's the Notorious B.I.G., few proved as successful as the company hoped.

On June 20, 2002, it was announced and confirmed that Combs and Bad Boy had parted ways with Arista Records after being with the label since its inception.

Under terms of the deal, Combs would retain 100% of the company, while Universal would handle distribution and provide marketing and promotional support.

Southern rap duo 8Ball & MJG released an album called Living Legends to some success in 2004, prompting the creation of Bad Boy South—which would eventually house acts such as Yung Joc.

This saw WMG become the worldwide distributor of the company’s back catalog of classic hits, and take 50% equity in Bad Boy Entertainment.

Bad Boy would also see its fortunes improve in 2005,[17] with the success of releases from new signees: Cassie and Yung Joc (both of whom would score top five singles/debut albums).

Also in 2006, Bad Boy hit paydirt with Making the Band 3's Danity Kane, whose debut album topped the charts at No.

However, by 2009, Combs had dissolved Danity Kane, terminating Aubrey O'Day's, D. Woods', Shannon Bex's and Aundrea Fimbres' contracts.

On April 25, 2012, Mase featured alongside Puff Daddy on Wale's "Slight Work" remix, marking the first appearance of the Harlem rapper on record since 2010.

Rumors began to start that Mase, as well as singer Omarion, were both signing to Rick Ross' Maybach Music Group.

[citation needed] In April 2013, Cassie released her first full-length project seven years after her debut album, a mixtape titled RockaByeBaby, to positive reception.

The collective consisted of several notable producers and musicians that either worked solo or alongside Combs in composing tracks for the artists on Bad Boy as well as outside the label.