Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $525 million annually.

[2] In February 2001, Sean John produced the first nationally televised runway show during New York Fashion Week when it simultaneously aired live on E!

[3] During fashion week in February 2002, the New York Times ran a front page story on Sean John.

[5] In October 2008, the company purchased streetwear lifestyle brand Enyce from Liz Claiborne for $20 million.

[6][7] Combs' FIFI Award-winning perfume, Unforgivable, was joined by Sean John fragrance I AM KING in November 2008.