In television, he is known as the main host of the cooking television series Baek Jong-won's Top 3 Chef King (2015–2017), Baek Jong-won's Food Truck (2017), Baek Jong-won's Alley Restaurant (2018–2021), and one of two main judges in the cooking competition Netflix series Culinary Class Wars (2024).

[2] When he was an elementary school student, he was given some biscuits, but he had to fry them with butter and sprinkle them with sugar.

When he was a student, his father would buy ten hamburgers at a time on his way home after a business trip.

Baek Jong-won would try different recipes to make the hamburgers taste better.

In 2021, he produced his own original series Baek Spirit, with Netflix.