Established by U.S.-born entrepreneur Melville Sewell Bagley in 1864, the company (owned by French multinational Danone since 1994) had a wide variety of brands, having specialised in the production of crackers and cookies.

[5] Nowadays, some of Bagley's brands (like Chocolinas, Rumba and Criollitas) are also marketed by Arcor,[6] which is associated with Danone for cookies production in Argentina.

After the outbreak he emigrated to Buenos Aires where he experimented with different formulas to create a digestive beverage using oranges as the main ingredient.

[10] The company expanded its products range introducing filled biscuit such as Merengadas, Sonrisas, Mellizas, Amor, Rumba, and crackers Rex, in the 1960s.

[9] During the 1980, Bagley added more varieties to its biscuits range, launching Porteñitas (in 1980), and Tentaciones (a premium product with flavored jelly) in 1985.

[2] Also in 2004, Bagley sold the rights to the Hesperidina brand to "Tres Blasones", which took over production of the apéritif until 2018, when it was acquired by another local company, "Grupo Cepas S.A.".

[3][15] In 2019, Bagley (along with Grupo Arcor) became owners of 43% of Mastellone Hermanos, the main dairy company of Argentina, after both firms acquired 2,310,000 shares to increase their part in the business.

[4] The company is mostly known for its wide variety of cookies and crackers, with some renowned brands such as Criollitas, Rumba, Opera, Sonrisas, and Chocolinas among others.

As of August 2021[update] current line of products include: The chocotorta (a local chocolate cake) uses Chocolinas cookies as its main ingredient.

As she also worked for two dairy companies, she mixed dulce de leche with cream cheese to use as filling, giving origin to one of the most popular cakes and an iconic dessert of Argentine pastry.

[9] The chocotorta had a TV advertising spot (featuring two products from different companies, Mendicrim, a cream cheese brand marketed by Osvaldo Mendizábal, and Bagley's Chocolinas) and soon became a success.