Michel et Augustin

Michel et Augustin (pronounced [miʃɛl e oɡystɛ̃]) is a French brand of food created in 2004 by Augustin Paluel-Marmont and Michel de Rovira,[1] two ESCP-Europe alumni.

Michel et Augustin is owned by the Italian food-product corporation Ferrero since 2024.

The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yogurt drinks (Vache à boire) and Lassi.

The marketing target is Parisian and French bobos and the products are sold in food stores and coffee shops.

The headquarters are based in Brooklyn, and they start selling their cookie squares nationwide, especially at Whole Foods, Delta Airlines and companies cafeterias such Facebook or Google offices.