[1] With the Baguette, Fendi sparked the "buy-a-bag-a-day habit" by rapidly declining it into hundreds of different designs,[2] selling more than a million units in 20 years.
[3] The Baguette concept was for a small, streamlined bag, carried on a short strap, that could be adapted for different looks, colors, and textures while still having a consistent aesthetic.
Small and little-known, Fendi lent Baguettes as props for HBO's Sex and the City, a new show that was fast growing in popularity.
Fendi was the first luxury house to lend a piece to Patricia Field, the show's costume designer and stylist.
[11][12] The actresses Amanda Seyfried and Emma Roberts released a clip online, #BaguetteFriendsForever, where they explore a large room full of vintage and new Baguette bags.