In the 1970s and 1980s, the brand used the slogan (especially featured in television commercials) "Bain de Soleil, for the St. Tropez tan."
The final product lineup included: According to the website:[3] In the 1920s, the famous, trend-setting Coco Chanel, sporting deeply sun-bronzed skin, turned tanning into a fashion statement.
[4][5] The product recipes and certain pieces of manufacturing and packaging equipment were relocated from Hatboro, PA (P&G) to Pfizer Consumer Healthcare Group in Parsippany, New Jersey around October 1995.
From November 1995 to 1999, the product was manufactured and packaged at the Pfizer CHCG 100 Jefferson Road, Parsippany, NJ site.
During this time, the brand saw the largest portfolio enlargement, including self-tanning (sunless) and after-sun products.