It has diversified with interests in lighting, luminaries, appliances, fans, LPG based generators,[6] engineering and projects.

[7] Some notable projects include lighting works at the Commonwealth Games stadium and the Bandra Worli Sea Link.

[8] It has 19 branch offices spread in different parts of the country with a chain of about 1000 distributors, 4000 authorized dealers, over 400,000 retail outlets and over 282 Customer Care centers.

In September 1999, Bajaj established and commissioned a wind energy generation unit with an installed capacity of 2.8 mega watts in the village of Vankusawade in Satara, Maharashtra.

In the year 2005 the company entered into a distribution agreement with Trilux Lenze of Germany for high end technical lighting.