Morphy Richards is a British brand of electrical appliances headquartered in Swinton, in South Yorkshire, England.

In June 1957, the company bought Yelsen Ltd, a manufacturer of electric blankets at Ruxley in Kent, for £112,000, and it became a subsidiary.

In December 1960, the chairman, Sir Patrick Bishop, resigned, and Richards left the board.

By March 1961, Richards had joined GEC as joint managing director of its electrical appliance division.

On 12 May 1961, a new £500,000 factory at Dundee built by Holland, Hannen & Cubitts was opened by the then Minister of Power, Richard Wood, Baron Holderness.

The Dundee site was managed by Willis Roxburgh until July 1966, and produced around a quarter of all fridges in the United Kingdom.

In August 1962, the company appointed Faber Birren to give advice on colours of products.

The domestic appliance manufacture was moved to the Swinton Works at Mexborough and, in 1970, the original factory in St Mary Cray, which employed around 1,200 people, was closed.

BDA changed its name to Hotpoint in 1975, with small domestic appliances marketed under the Morphy Richards brand.

Morphy Richards was one of the few manufacturers to sell appliances with a factory-fitted BS 1363 plug before it became a legal requirement.

In June 2000, the Morphy Richards factory at Mexborough announced the dismissal of 120 staff, citing increasingly adverse trading circumstances for its domestically made products, due to their displacement in the market by cheaper imports made in East Asia.

[7] In October 2003, the Morphy Richards factory at Bangor, in County Down, was closed, with 84 employees losing their jobs, due to manufacturing being transferred from the United Kingdom to East Asia.

Xinbao, which manufactured Morphy Richards products in China for Glen Dimplex, bought the brand globally, but was initially taking full control of only the Chinese and British operations.

[10] Glen Dimplex retained the rights to distribute the brand under in Ireland, Australia and New Zealand for at least 10 years.