Balance (advertisement)

[5] The LS400 engine and drivetrain were required to quickly accelerate from stop and shift through all the gears to reach the equivalent top speed of over 145 mi (233 km) per hour.

Despite the quick shifts and the fast speed, the LS 400 engine produces no vibrations to upset the champagne glass pyramid, and not one drop of liquid is spilled.

[7] The Belding Awards, presented by the Advertising Club of Los Angeles, recognized Team One for their early Lexus campaign.

[10] In 2011, a YouTube video went viral of a Lexus owner failing to recreate the feat on his LS460, and thus claiming that the advertisement was deceptive.

Lexus uploaded a rebuttal on their official YouTube channel demonstrating that not only could the feat be recreated on a brand new LS460, but also recreated the feat with a 1990 LS400, and claimed that the viral video's attempt failed because the hood of the sedan was not level - the vehicle's front end hadn't been adequately raised to compensate for the downward slope of the hood.

[13] In the late 1990s, Lexus added advertisements that focused on fun and entertainment, in addition to engineering precision.