[4] Also included in the complex are a basketball practice facility used by the Nuggets, and the Breckenridge Brewery Mountain House[12], a restaurant accessible from within and outside the Center itself.

On October 22, 2020, the naming rights were sold to Broomfield-based Ball Corporation as part of a global multi-year agreement with Kroenke Sports & Entertainment (KSE), which also makes it the exclusive "sustainability partner" of the arena.

[citation needed] In 2007, the west regionals of the NCAA Division I hockey tournament were held at the arena, hosted by the University of Denver.

The Nuggets won the 2023 NBA championship at home in Game 5 on June 12 of that year, the first title in franchise history, ending a 47–year drought.

[23][24] In an appearance on KUSA, WWE chairman Vince McMahon accused the "inept management" of team and arena owner Stan Kroenke as having led to the conflict.

[28] Since then, artists such as Lady Gaga,[29] Katy Perry,[30] Coldplay,[31] Demi Lovato, Nick Jonas,[32] Christina Aguilera,[33] Britney Spears,[34] Taylor Swift,[35] Imagine Dragons,[36] Pink,[37] NSYNC,[38] Shania Twain,[39] Cher,[40] KISS,[41] Justin Timberlake,[42] Elton John,[43] Twenty One Pilots,[44] Madonna[45] and Kylie Minogue[46] have held concerts at the arena.

During the week of July 2–8, 2007, the arena hosted the International Convention and Contests of the Barbershop Harmony Society, a men's singing organization.

[47] Madonna's concert on October 18, 2012, as part of her MDNA Tour (2012) drew controversy and complaints from critics and fans alike.

Not only was the show reported to have started three hours late, but it also used fake guns during a violence-inspired performance of her tracks "Revolver" and "Gang Bang".

The performance took place less than three months after a mass shooting at a movie theatre in nearby Aurora, Colorado, driving feelings that its inclusion was insensitive and in poor taste.