Chuck Morris, CEO of AEG Presents Rocky Mountains and Pacific Northwest, helped spearhead the project.

[1] After searching for the right spot, it was finally settled on the River North Art District, near the historic Denver Coliseum.

[8] Each configuration can utilize a large dance floor area for general admission, with reserved seating allocated on both sides of the stage.

Speaking about the venue, Don Strasburg, Co-President of AEG Presents Rocky Mountains and Pacific Northwest stated:"We wanted to come up with a room that was purely focused on live music, but able to function properly for multiple types of audiences [...] We created a front row along the balcony rail that will always be general admission.

We know there are certain people who want a higher level of experience, however, it's really important that the energy from the most die-hard fan, no matter what their income, goes directly to the artists.