Social media organiser Conor (Theo Barklem-Biggs) continually suggests unhelpful online strategies, mostly to the chagrin of co-ordinator Christine (Daisy Haggard).
The advice of American political strategy consultant Melanie (Kathleen Rose Perkins), who frequently attempts to secure a future job in the 2016 presidential election campaign, grates with her English colleagues.
Liberal Democrat Kevin (Ben Miller), dismayed at the poor electoral prospects of his party, the last five years of coalition government, and a recent divorce, suffers a nervous breakdown, showing increasingly erratic behaviour as the series progresses.
Assistant Charlotte (Esther Smith), tries to help, but party grandee Simon (Michael Fenton Stevens) repeatedly refuses to acknowledge that a problem exists.
Gerry is forced to fire Obi after he learns he is an illegal immigrant, and his replacement Mick (Steven O'Donnell) is far more aligned with Kate's bigoted worldview.