Woman to Woman (campaign)

[4] The campaign was regarded a failure for the Labour Party, which polled well below expectations in the general election, winning 30.4 per cent of the vote and 232 seats, 24 fewer than its previous result in 2010.

[7] The campaign visited 70 constituencies promoting Labour's "women's manifesto",[8] which focused on five areas the party identified as being important to female voters: childcare, social care, domestic violence, equal pay and political representation.

[10][11] The campaign involved a pink 16-seater Ford Transit travelling Britain with female members of Ed Miliband's Shadow Cabinet supporting Labour prospective parliamentary candidates around the country.

The first stop was an Asda supermarket in the town, where Harriet Harman and Shadow Culture Secretary Gloria De Piero talked to shoppers and store employees.

[16][17] The same day during Prime Minister's Questions, David Cameron said the campaign was evidence that Labour "can't talk to women because they've got a pink bus touring the country".

[18] Harman appeared on Channel 4 News and debated The Guardian columnist Zoe Williams about the election campaign.

Fathers' rights activist Bobby Smith first confronted Harman in Asda in Stevenage and then again later in the day whilst wearing a T-shirt that had "This is what a victim of feminism looks like" written on it.

Constituencies that the bus visited which saw an increased Conservative majority included Bedford, Elmet and Rothwell, Stevenage and Stockton South, but Labour did take many seats from the Liberal Democrats such as Birmingham Yardley and Cambridge.

[38] The pink bus also spurred online memes, with one referencing the character Elle Woods from the film Legally Blonde.