Milifandom

The campaign was thought to have been started on Twitter by a seventeen-year-old student, Abby Tomlinson,[1][2] with the aim of creating an online fandom for the leader.

Photo edits in which Miliband's face was superimposed onto pictures of celebrities were spread on the hashtag, many originating from an account called "cooledmiliband.

[6] Tomlinson received media attention when she accused Rupert Murdoch and The Sun of bullying her, after the newspaper's reporters tracked down her home address, and that of her grandmother.

[7][8] Michael Koziol of the Sydney Morning Herald claimed that Tomlinson's actions have "elevated [her] to hero status among Labour supporters and Murdoch-detractors in Britain.

[9] Tomlinson has since written for The Guardian,[10] the Daily Mirror,[11] and Huffington Post UK on issues relating to the Labour Party and British politics in general.

[5][7] Writing for The Daily Telegraph Radhika Sanghani argued that, while Milifandom may have started as an ironic joke for some Twitter users, it had developed into a genuine display of affection for Miliband that distinguished itself from other fandoms through its support for his "80-page manifesto.