It is certified Platinum or higher in fourteen countries, including Diamond in France.

[8] The song's cover art sees Cabello sitting on a curb with ruined makeup.

[9] Six days later, she shared another snippet on the video-sharing app TikTok, which saw her singing in both English and Spanish.

Bam Bam debuted at number 10 on the Billboard Global 200[19] marking Cabello's highest entry on the chart, it then rose and peaked at number 5 on the chart, marking Cabello's first top 5 entry.

[25] In Australia "Bam Bam" debuted at Number 19 on the ARIA Singles Chart, before reaching a new peak of 11, marking Cabello's third-highest-charting song in Australia, it remained at number 11 for two consecutive weeks.

[32] As the video starts, Cabello is sitting on a curbside at night, drinking beer and eating ice cream, presumably miserable over the aftermath of the breakup.

As the song starts, she then goes into a club called "Life is Beautiful" where a party is going on and dances while dressed up and having fun with the party-goers.

As the song progresses, it intercuts with scenes of Cabello walking with her friends, being rolled around in a shopping cart, and in a limousine in the rain.

The final minute features Cabello and her friends in a laundromat playing with lingerie, then it cuts to the morning where she tosses a striped bucket hat to some patrons and smiles as it cuts to her in another building getting ready to do some yoga as the video ends.

[35] On March 29, Cabello and Sheeran performed the song for the first time together at the Concert for Ukraine benefit concert at Resorts World Arena in Birmingham, where Cabello also performed a cover of "Fix You" by Coldplay.

[37][38] On June 4 and 5, Cabello performed the song during the Wango Tango and WAZMATAZZ music festivals in California.