[4] It is built around a minor chord progression made by Aaron Dessner and is reminiscent of Avril Lavigne-style grunge.
[5] Nick Levine of NME felt that the song "has a springier rhythm, plus rock guitars that recall The Cranberries and a genuinely anthemic chorus, sounds like a future single".
[6] Maura Johnston of Rolling Stone felt that it "turns a game of hide and seek into a metaphor for dragging oneself out of life's muck".
Taking place in a forest, the video depicts Sheeran coming across a group of people running around him.
The video alternates between blue, where Sheeran is disoriented and tries to avoid other people, and orange, where Ed is joyful and has fun with them, mists.