It is an initiative by Seri Alam Properties Sdn Bhd, a subsidiary of United Malayan Land Bhd.

The township covers approximately 15 square kilometers and houses an ecology educational facilities from school age to campuses of some universities.

The township which spans over 3,762 acres (15 km2) falls under the city of Majlis Bandaraya Pasir Gudang (MBPG).

Today, Seri Alam has several universities, including the University of Kuala Lumpur (UniKL - operational 2011), MARA Technological University (UiTM - - operational 2014), Asia Metropolitan University (operational 2011), MARA Junior Science College (MRSM - operational 2011), Malaysia Art School (completed 2013), Excelsior International School (completed 2013), Pegasus International School (operational 2013), Japanese School, Nam Heng Chinese Primary School as well as seven other national primary and secondary schools.

The area is accessible by Muafakat Bus route P-301.