The team was founded in 2003 by Alex Meshkin, an internet entrepreneur who had achieved notoriety by losing more than $3 million of investors' money in his failed Surfbuzz.com venture.

Meshkin also recruited Larry McReynolds as a part-owner and vice president[4][5][6] and he received $400,000 of seed money from investor George Blacker's investor group which was used to procure a racing shop which was a contingent requirement dictated by Toyota in order to be granted a Toyota race team contract.

[7] Accordingly, the team then leased operating race shop space from veteran driver Jimmy Spencer.

also announced plans to run several late-season Cup Series races, with sponsorship from eBay.

lived up to its namesake, with Kvapil racking up two victories, including the first NASCAR win for a Toyota at Michigan, earning one "fast time" qualifier pole, and finished in eighth-place in season points.

28 Dodge) with driver Ward Burton and NetZero sponsoring; both were with Haas CNC Racing at the time.

[5][14] In August, Toyota ended its factory support of the team due to the departure of McReynolds, with the No.