[10] The building was developed by Cousins Properties and designed by the architectural firm Kevin Roche John Dinkeloo and Associates LLC.

[11] Designed in the Postmodern style reminiscent of Art Deco, it was built in only 14 months, one of the fastest construction schedules for any 1,000 ft (300 m) building.

This setback is filled, variously, by driveways, parking garage entrances, potted plants, granite staircases, and sloping lawns.

In 2014, new sidewalks, pavers, ADA ramps, pedestrian light-poles, improved tree wells, new bike racks and landscaping were planned.

[citation needed] In 2014, a $30 million renovation to the lobby, health club, and conference facility was completed[13] It has also achieved Leadership in Energy and Environmental Design (LEED) Silver certification.

The building and property management were awarded Metro Atlanta Chamber of Commerce E3 Liquid Assets, a recognition in water sustainability.

[15] Beginning in 2016, $15 million will be invested over the next few years to significantly modernize the common areas including the lobby, west wing and some deferred maintenance.

[citation needed] In 2022, CP Group, the second-largest landlord in Atlanta, and HPS Investment Partners acquired the iconic building in a joint venture for an undisclosed price.