In January, 2008, the tower was covered with a graphic of the Vince Lombardi Trophy in anticipation of Super Bowl XLII.

The image was on the north face of the building overlooking Copper Square and spanned 18 floors.

In February, 2009, the east and south faces of the tower were covered with T-Mobile branded messages in anticipation of the 2009 NBA All Star Game.

The 53,694 total square feet of ad space was formed out of over 1,400 individual panels to create the large mural images.

The Elite Media Wall System panels measured at 4' × 20' and each was constructed out of a unique, weather-resistant, "see-through," perforated, adhesive material.