Bankers Life has 1.4 million policyholders across the United States and Canada, most of whom are within the company's target demographic of middle-aged and retirement-aged adults with annual household incomes between $25,000 and $75,000.

[citation needed] Bankers Life sells its policies through a network of over 5,000 insurance agents based in over 320 offices throughout the United States.

[12][13] While the Hotel Men's Mutual Benefit Association did not bring many new policyholders to Bankers Life, the Illinois Insurance code allowed the new company to assume the former's founding date of January 17, 1879 as its own.

[13][14] Now the president and sole shareholder of Bankers Life, MacArthur expanded the company's marketing efforts with a $105,000 magazine advertising contract.

[13][15] Despite the new Bankers Life being largely identical to its former iteration, advertisements promoting it often made use of Hotel Men's 1879 founding date via claims such as "Chicago’s First Insurance Company—Established 1879".

[13] Between 1943 and 1946 the company opened branch offices in Florida, Michigan, Missouri, and West Virginia, the success of which enabled it to expand its operations across 14 states by 1951.

[20][21] While this included his position as sole shareholder of Bankers Life, the Tax Reform Act of 1969 would require the foundation to eventually divest it.

Corporation sold Bankers Life for $600 million to Conseco, a Carmel, Indiana based insurance industry holding company, known as CNO Financial Group since 2010.

[citation needed] Bankers Life is a national sponsor of the Alzheimer's Association, organizing annual fundraising campaigns since 2003 to raise public awareness of the disease.