Founded in 2007 by GMR Marketing founder/chairman Gary M. Reynolds, Banshee Music creates original music for sports and brand clients, deploying a unique revenue model that allows clients to share partial ownership of the song rights with the writers/performers.

[1] Banshee Music targets both sports clients and brand clients but also has a Live Source library (for TV and film use),[3] and creates musical greeting cards with Recycled Paper Greetings that are available at Target stores in the USA.

[5] Banshee creates original music for clients in rock, country, hip-hop, folk and pop formats that is played in stadiums and used for promotional and broadcast use, including CD and download giveaways, as well as ringtones.

[8] In 2009, Banshee Music was profiled in Sports Illustrated,[9] USA Today[10] and Forbes magazine.

[6] Banshee Music's writers and performers include Grammy-nominated Johnny K[4] (Producer of the Year nominee in 2009),[11] Pat McCurdy,[4] Willy Porter, Greg Koch, and members or former members of the Violent Femmes (Victor DeLorenzo),[4] Wallflowers (Rami Jaffee), The Rembrandts (Phil Solem),[5] Arrested Development (Kamaal Malak),[1] Survivor (Jim Peterik, Jimi Jamison) and Velvet Revolver (Matt Sorum).